Why I Started AgerTechAI Consulting AS

I didn't plan this. If you'd asked me five years ago what I'd be doing today, I probably would have said something about running a car dealership, the way I did back then. That's what I knew. I trained as a financial analyst, but I've never worked in finance. Instead, I ended up in the automotive industry and stayed there for over twenty years — eight of those as aftermarket manager, and the last six as general manager at a car dealership.

But there was always another thought running in the background. Computers. Networks. Figuring out how systems talk to each other. IT was never the career plan. It was the thing I did on evenings and weekends because I genuinely enjoyed it. While my colleagues switched off after work, I was setting up PCs and building networks for fun. Most people called it a hobby. Looking back, it was probably more than that.

I picked up the enterprise platforms along the way — Microsoft 365, Intune, Azure, Salesforce, Navision and Visma — because I wanted to understand how businesses actually run under the hood. Later AI came on top of that: prompt engineering, automation in n8n and Make, and Claude Code for building things myself.

Then, about two years ago, I got sick. The kind of sick that forces you to stop and rethink everything. When your health pulls the brakes, you don't get to keep running on autopilot. You have to ask yourself what you actually want to spend your time on.

The answer was clear. Technology and AI had gone from a side interest to the thing I cared most about. I went deeper — took certifications: Google AI Professional, Vanderbilt AI Leader, Outskill AI Accelerator Program and Claude Code certification. Not to collect honors for the wall, but because I wanted to advise properly.

The gap I see — companies struggling to make sense of new tools, spending money on solutions nobody asked for, getting sold hype instead of help — that's a problem I know I can do something about.

So I've set up AgerTechAI Consulting AS and I have a real business plan — I've finally stopped separating what I'm good at from what I actually want to do.

Over time, working as a freelancer, I've been helping small and mid-sized businesses figure out where AI and technology fit, and where they don't. The time was right to go all in and make my own company a reality.

If there's one thing I took from twenty years in the automotive industry, it's this: most businesses don't need a revolution. They need a few small things that actually work. AI is no exception. Start with the boring stuff — the inbox, the quotes, finding things in your own files — and build from there. The rest takes care of itself. I'm not sure I would have gotten here without that forced pause. Sometimes the worst thing that happens to you is also the push you needed!

Want to work with someone who's been on both sides? Get in touch.