Why I Started AgerTechAI Consulting AS

I didn't plan this. If you'd asked me five years ago what I'd be doing today, I probably would have said something about running a car dealership. That's what I knew. I trained as a financial analyst, but I never worked in finance. Instead, I ended up in the automotive industry and stayed for twenty years. The last fifteen of those I spent as a leader and general manager at a car dealership — running teams, handling customers, and keeping the operation moving.

But there was always a second thread running in the background. Computers. Networks. Figuring out how systems talk to each other. IT was never the career plan. It was the thing I did on evenings and weekends because I genuinely enjoyed it. While my colleagues switched off after work, I was setting up home labs and reading documentation for fun. Most people called it a hobby. Looking back, it was probably more than that.

For years, I kept both worlds going. The dealership paid the bills. Technology scratched the itch. I picked up enterprise platforms along the way — Microsoft 365, Azure, Citrix, Salesforce, Visma — not because someone told me to, but because I wanted to understand how businesses actually run under the hood.

Then, about two years ago, I got sick. The kind of sick that forces you to stop and rethink everything. When your health pulls the brakes, you don't get to keep running on autopilot. You have to ask yourself what you actually want to spend your time on.

The answer was clear. Technology and AI had gone from a side interest to the thing I cared most about. The gap I kept seeing — companies struggling to make sense of new tools, spending money on solutions nobody asked for, getting sold hype instead of help — that was a problem I knew I could do something about.

So I started AgerTechAI Consulting AS. Not because I had a grand business plan. Because I finally stopped separating what I was good at from what I actually wanted to do.

Today I help small and mid-sized businesses figure out where AI and technology fit, and where they don't. No jargon. No overselling. Just honest advice from someone who's spent enough years on both the business and tech side to know the difference between a real solution and a shiny distraction.

I'm not sure I would have gotten here without that forced pause. Sometimes the worst thing that happens to you is also the push you needed.

Want to work with someone who's been on both sides? Get in touch.